Why would you utilize Blogs rather than a net website for your on-line business?
You can undoubtedly continue employing a website in your on-line business.
Combining a web site and a Blog but offer a range of superior advantages in terms of traffic generation, selling and potency that a stand-alone web site cannot do.
(a) Automatic push-button publishing.
Blogs are the simplest and least expensive method to have an on-line presence. As an example, if you are using Blogger, your Blog is hosted free by Blogger. Blogs permit you to publish your web site without the need to know concerning any technical or programming issues like HTML, FrontPage, FTP and therefore on.
Blogs offer a easy editorial interface. All you would like to do is write your content, and publish it simply by clicking the ‘publish’ button in most cases, and you are done.
(b) Fosters relationship building, trust and ’stickyness’
Unlike websites, that are static, Blogs allows interaction between you and your readers. Blogs have a commenting operate, and if turned on, it permits readers and visitors to post their comments, thoughts or opinions to a explicit article you have got written.
Constant interaction with your readers builds a feeling of community and ’stickyness’ factor. You can then suggest merchandise a lot of simply to them, and they might be additional prepared and willing to accept your product or services.
(c) Increase search engine ranking
Almost every major search engine contains a software program referred to as a ‘bot’ that searches or ’spiders’ websites online to search out new content that it will then bring back to update the search engine databases.
Essentially what this suggests is that the a lot of frequently you update your website, the more frequently the search engine ‘bot’ can visit your website, and this helps to boost your search engine rankings.
If you create regular postings to your Blog, you can be positive that search engines can visit your Blog once more and again.
You’ll be able to then place links of your other websites in your Blog and these can get indexed quickly by the search engines.
Of course you could additionally update your existing net site with new content, however you would have to travel through a more technical process, that of using an HTML editor or FrontPage and uploading through FTP and therefore on.
(d) Free listing in Google, Yahoo and MSN
The traditional method of obtaining your web site listed in these three major search engines: Google, Yahoo and MSN is slow and inefficient.
An inventory in Yahoo directory alone would cost you $299.
But, with the inclusion of RSS feeds by these search engines, you can now gain a ‘backdoor’ listing which is legal and free. If you have got an RSS feed, you’ll be able to have it included in Yahoo and MSN and your website can be immediately listed in thesemajor search engines among 24 hours!
My video e-course shows you the step-by-step process on how to try to to this.
(e) Syndication Power
The most powerful feature of a Blog is its syndication function. Blogs will be became RSS feeds, and most Blogging service suppliers have this designed-in function.
It’s simply a matter of turning it on from among your account.
Once it’s become an RSS feed, you can syndicate your Blog contents by:
? Submitting to the foremost RSS directories and search engines like Yahoo and MSN, gaining free exposure and free traffic
? Permit alternative web site homeowners to publish your feed on their sites, once more, obtaining free traffic you otherwise will not have
? Gain new readers, subscribers and potential shoppers by letting them subscribe to your RSS feed via a newsreader
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